A Sunshine Coast business with no sign is a sign of no business.
If you are looking for your business or organisation to get noticed by as many people as possible, signage plays a major role. Of course, slapping up a sign and hoping for the best is not likely to yield the results that you had hoped for, as there is more to the creation and utilising of signs than you might imagine. Having your signs professional designed is a must, as this let’s people know immediately that you are serious about your business. Another thing to consider is good sign sizes in the Sunshine Coast, as that too can have an impact on what you are trying to do.
Initially, the design of your sign is where it all begins. Size is definitely a factor, which we will get into more in a moment, but it all begins with the design. You need to be sure that the logo and wording is all very clear and legible, which means using a font that everyone can read. It’s fun to try and be creative, but it you do that at the expense of the readability of your signs, your creative side is going to be lost on the people you are trying to target. A good sign company can talk you through the best options for your specific project.
Size begins to come into play when talking about placement, specifically if you are putting the sign on a street with passing traffic. Research has shown that signs mounted on a building that sits parallel to a roadway need to, on average, be 70% larger than those that are mounted perpendicular to the road. The reason for this is that people passing the sign in a moving vehicle will simply not have time to read and comprehend the sign if it isn’t large enough.
With that in mind, you also need to be aware of the size of the lettering on the sign in all instances. Making the sign 70% larger serves no purpose at all if the text is simply too small to read from a distance, or from a vehicle traveling at speed. Likewise, you also need to take into account the visibility of the sign at all times of the day. By not illuminating a sign, you are essentially placing limits on how many people will see it over the course of a day. Do you really want people to drive past your business simply because they couldn’t see your sign in poor light?
There really are a lot of things to consider when having signs made for you business. This is why you really need to consult with a professional Sunshine Coast sign designer to get their input. They will be well aware of what works best for your specific business and sign location, which will help you maximize your return on investment. Simply paying for signs isn’t enough if they are not going to get the exposure that will help your business attract new customers.